What Semrush does
Semrush sells its plans as toolkits for SEO and AI search. The SEO plan ($139 a month on monthly billing) includes keyword research, competitor analysis, rank tracking for 500 keywords a day, a site audit and some AI search tracking, for five websites. Starter ($199) adds fuller keyword and competitor tools and tracks 50 AI prompts a day. Pro+ ($299) covers 15 websites, 1,500 keywords and 100 prompts a day. Advanced is priced on request. There is also a free plan with one demo project, and a seven-day free trial.
Almost all of it is research. Semrush can tell you what people search for, who ranks for it and how your site compares, including for websites that are not yours. The plans on its pricing page are built around finding things out. Making the changes is work you or your team do on your own website.
What Tractionora does
Tractionora starts with one website: yours. Rapid Scan reads up to 25 of your public pages. If you connect Google Search Console and Google Analytics, both read-only, it also sees how people find and use your site. From that it shows a short list of Opportunities, each with the evidence behind it, and prepares the first change for you to approve.
Nothing goes live without your approval. Once you give it publishing access on a supported platform, it applies the one change you approved, checks the live page and starts measuring what follows. Each finished change leaves a Growth Receipt: why it was made, who approved it, what changed and what happened next, including when nothing improved.
Free Forever costs nothing and includes Rapid Scan. Paid plans are listed at $39, $99 and $179 a month but cannot be bought yet.
Side by side
| What we compared | Semrush | Tractionora |
|---|---|---|
| Lowest paid price | $139 a month (SEO plan) | $39 a month (Starter), not on sale yet |
| Free option | Free plan with one demo project, and a 7-day trial | Free Forever, with Rapid Scan of up to 25 pages |
| Starts from | Semrush’s own data about keywords and websites | Your pages, plus your Search Console and Analytics |
| Keyword research | Yes | No |
| Competitor research | Yes | No |
| AI answer tracking | Yes; 50 prompts a day on Starter | Not yet |
| Making the change | Done by you or your team | Applied after your approval, where publishing is set up |
| Record of each change | Not listed on its pricing page | A Growth Receipt for every finished change |
When Semrush is the better choice
Pick Semrush if your question is about the market rather than your own pages. Planning content for searches you do not yet appear for, studying how a competitor gets its traffic, checking which sites link to them, tracking hundreds of keywords across several websites: Tractionora does none of this today.
When Tractionora is the better choice
Pick Tractionora if you already have a website with some visitors, nobody on the team does SEO full time, and the real question is what to fix this week. You get a few changes instead of a few hundred warnings, you approve each one, and the Growth Receipt shows what followed. The owner of a ten-person interiors firm does not need a 500-keyword rank tracker to learn that the pricing page title says only "Pricing".
Can you use both?
Yes. One sensible split is Semrush for research and planning, and Tractionora for deciding which changes to make on your own site and keeping a record of them. For a small business with one website, though, paying for both from the first day is hard to justify. Start with the one that answers the question you have now, and add the other when you reach its limits.
How we checked
We read Semrush’s pricing page at semrush.com/prices on 30 October 2026 and quote its monthly-billing prices in US dollars. Prices and plans change, so check the page before you buy. If anything here is wrong or out of date, write to hello@tractionora.com and we will correct it.