Ads that bring qualified calls.
We run your ads on Google, Meta, LinkedIn and ChatGPT, from your own ad accounts. Visitors who fit your customer profile can book a call in your calendar, and everyone else gets a follow-up. Every month you see what each qualified call cost.
You pay the ad platforms directly, so your budget never passes through us. Nothing goes live until you approve it. We do not promise leads, sales or a number of calls.
- Platforms
- Google Ads, Meta, LinkedIn and ChatGPT Ads
- Setup
- One time, from $1,500
- Management
- From $1,000 a month for ad spend up to $10,000 a month, plus 8% of spend above that
- Ad spend
- At least $3,000 a month, paid by you to the platforms
- Term
- Minimum 3 months
- Led by
- A senior paid media strategist
What happens between the budget and the booked call.
Ads only work when tracking, the landing page and the follow-up are ready first. We set those up before any money is spent.
Tracking you can trust
We check your ad accounts and install conversion tracking, then test every event before launch.
- Conversion events for bookings and enquiries
- Pixels and tags for each platform
- Tests on phone and desktop before spend starts
- Ad accounts that stay in your name
Audiences and offers
We research who buys, what they search for and what your competitors say, then choose the audiences and offers to test.
- Customer profile and exclusions agreed with you
- Keyword and audience research for each platform
- A review of competitor ads
- Remarketing audiences planned
Landing page and qualification
Each campaign sends people to a page with a short qualification form. People who fit can book at once.
- A landing page brief, or edits to your existing page
- Qualification questions agreed with you
- Booking in your calendar, such as Calendly or Google Calendar
- A written definition of a qualified call
Campaigns on four platforms
We build and run campaigns where your buyers are, and tell you where we would not spend.
- Google Ads for people already searching
- Meta for reach and remarketing
- LinkedIn for roles and companies
- ChatGPT Ads, where they suit your market
Qualified calls booked
Qualified visitors book a call in your calendar. We follow up the rest by email, at no extra charge.
- Confirmation and reminder emails
- Follow-up when someone does not book
- Unqualified enquiries kept out of your calendar
- Every lead logged with its source
Monthly reporting
Each month you get a plain report: spend, qualified calls, cost per qualified call and what we changed.
- Cost per qualified call next to clicks and spend
- What worked, what did not and what changes next
- Every change listed with its reason
- Advice before you raise or cut the budget
How an ads project runs.
Each stage needs your approval before the next one starts.
Goals and budget
We agree who a qualified buyer is, what a call is worth to you and the monthly budget.
Tracking and pages
We set up tracking, the landing page, the qualification form and the booking flow.
Approve, then launch
You approve the ads and the budget. We launch and watch the first days closely.
Run and report
We manage the campaigns, follow up leads and send your monthly report.
Every engagement ends with a Delivery Record.
It is the proof that comes with the work: what we agreed, what we delivered, how it was checked, what you own and what we recommend next. You sign it off, or tell us what is missing.
You get one each month, and it contains your monthly report.
In this service it covers
- Spend, qualified calls and cost per qualified call.
- What we changed in the campaigns, and why.
- Whether the tracking still works, and what we plan for next month.
What a typical engagement costs.
These are the prices and terms from this page, set out as one sheet. Your own scope is agreed in a written proposal before any work starts.
Paid Ads Management
- Setup
- One time, from $1,500
- Management
- From $1,000 a month, for ad spend up to $10,000 a month
- Above $10,000
- Plus 8% of the spend above $10,000
- Ad spend
- At least $3,000 a month, paid by you to the platforms
- Term
- Minimum 3 months
- Calls
- Follow-up and call booking included
- Approval
- Ads wait for your approvalNothing goes live until you approve it.
Example summary. Prices are in US dollars plus any taxes that apply. Your written proposal fixes the final price.
What is and is not included.
Here is where the service starts and where it stops.
What is covered
- Setup of tracking, a landing page brief, a qualification form and the booking flow
- Campaigns on Google Ads, Meta, LinkedIn and ChatGPT Ads
- Audience, keyword and competitor research
- Follow-up emails and call booking, at no extra charge
- A monthly report with cost per qualified call
- Every change listed with its reason
- Ad accounts that stay in your name
What is not included
- The ad spend itself, which you pay to the platforms
- Any promise of leads, sales or a number of calls
- A new website, which is the Website Design & Development service
- Video shoots and photography
- Phone calls and messages to leads. Follow-up is by email
Common questions
What does Paid Ads Management include?
Setup of tracking, a landing page and a booking flow, then campaigns on Google Ads, Meta, LinkedIn and ChatGPT Ads, email follow-up of every lead and a monthly report. Booking calls from qualified prospects is part of the monthly fee.
Who pays the ad platforms?
You do, directly, from your own ad accounts. Your ad spend never passes through us, and we add no mark-up. The minimum is $3,000 a month.
What would I pay in total?
With $6,000 a month of ad spend, you pay us $1,000 a month and the platforms $6,000. With $20,000, you pay us $1,000 plus 8% of $10,000, which is $1,800 a month. Setup is $1,500 once.
How do you decide who is qualified?
We agree the definition with you before launch and write it into your proposal, for example company size, role, budget range and location. Only visitors who meet it are offered a call.
Can you promise leads or a cost per call?
No. Results depend on your market, your offer and your budget. We report the cost per qualified call every month and change what is not working.
How long is the commitment?
The minimum term is 3 months, because campaigns need time to learn. Your written proposal sets the other terms.
Tell us what you need.
Share your website and what you want to improve. We reply from a person and agree the scope in a written proposal before any work starts.
Services that work with this one.
Each service can be bought on its own. These connect to it, so the work fits together.
Want ads that bring qualified calls?
Tell us what you sell, who you want to reach and your monthly budget. We will reply with a scoped proposal.