A clear review of what is holding your website back.

Before you spend on a redesign, a consultant or a campaign, get clear evidence of what is actually in the way.

A Growth Assessment is a review done by a person on our team. We look at your website, how you appear in search, how well the site works technically and how you compare with competitors, check what we find and give you a ranked list of changes worth making first.

Format
Written findings document and review call
Turnaround
5 to 10 working days typically
Access needed
Your website address, and read-only Search Console access if you have it
Obligation
None. Act on it yourself or with our team
Led by
A senior search and growth specialist
Price
From $1,800, in US dollars plus any taxes that apply. A written quote fixes the final price. If you start a follow-on service within 30 days of your report, we credit the fee against it.

Watch what a Growth Assessment involves.

A short film: what we review, what you receive, how long it takes and what it costs.

47 seconds, with a voice-over and captions. The example in the film is invented.

Read what the film says

Most businesses know their website could do more. Few know what to fix first. A Growth Assessment is a review done by a person on our team. We look at your pages, how you appear in search and in AI answers, how you compare with competitors, your content and how well the site works. You get a written report with a ranked list of changes. Each one says what we saw, why it matters and how we will check it. Then a 45-minute video call with a senior search and growth specialist, who goes through it with you. It usually takes five to ten working days. It starts from $1,800. If you start a follow-on service within 30 days, we credit the fee. We make no promise about rankings. Request your assessment at tractionora.com.

Every finding says what we saw, why it matters and how we will check it.

This is one finding from an invented business. A real assessment ranks several findings like this one, so you know which to fix first.

Request an assessment
Finding 01 of 03Example

Pricing page: few clicks from Google

Seen
The pricing page appeared in Google 6,400 times in 28 days. 96 people clicked.Measured by Google Search Console
Why
The search title is the single word “Pricing”. It gives little reason to click.Our reading of the data
Fix
Pricing
Interior design pricing and packages
Priority
1 of 3. A quick win, a few days of work.
Check
Compare Search Console clicks for 28 days after the change.Agreed with you at the review call

Example finding. The business and numbers are illustrative.

Findings 02 and 03 in this example: a kitchen design page with no description in Google results, and a page about office renovation costs on page two.

Five areas we look at, then one ranked list.

A person on our team reviews each of these areas by hand, and the ranked list is their judgement of what matters most.

01 / PAGES

Your website and how visitors move through it

We go through your key pages one by one: what each is for, whether the headline is clear, where the buttons are, how it works on a phone and how fast it loads.

  • How clearly each page says what you offer
  • Where visitors drop out on the way to an enquiry
  • How pages look and work on a phone
02 / SEARCH

How you appear in search and AI answers

How Google and AI assistants see your site today. We look for pages that are shown often but rarely clicked, and searches your pages do not answer.

  • Pages shown often in Google that few people click
  • Checks on the structured data that helps Google understand your pages
  • How clearly AI tools can tell who you are and what you do
03 / COMPETITORS

How you compare with competitors

We compare you with 3 to 5 competitors: where they get their search visits, how their content differs from yours, and where there are gaps.

  • The searches that bring your competitors the most visits
  • How they describe themselves and how their sites are organised
  • Gaps you could fill quickly
04 / CONTENT

Your existing content and what is missing

We go through what you have already published: articles that need updating, topics your audience searches for that you do not cover, and pages that compete with each other.

  • Topics worth covering first
  • Thin or outdated pages that may be holding you back
  • Whether the writing is clear and reads well
05 / FOUNDATIONS

How well the site works technically

Whether Google can find and read your pages, whether the right pages are saved by Google, whether redirects send visitors the wrong way, and how fast pages load.

  • Pages Google cannot reach, and pages nothing links to
  • How fast pages load (Core Web Vitals)
  • How your pages link to each other
06 / PRIORITIES

Priorities

The main thing you receive: a list of recommendations ranked by likely payoff against the work involved, so you know what to fix first.

  • Quick wins you can make within days
  • Larger improvements for the coming months
  • Bigger projects to plan for later

A short ranked list, not a 90-page automated audit.

A long automated report is easy to produce and hard to act on.

You receive a written findings document in plain English, with the data behind each finding and a ranked set of action cards. We go through every recommendation with you on a video call.

1. Written findings

A short overview of where your site stands today, the biggest opportunities and anything that is blocking you. Written so that a founder with no technical background can decide what to do.

2. Ranked action cards

Specific changes with exact instructions: which page, what to update, the evidence for it and the outcome to watch for.

3. Competitor comparison

How you compare with direct rivals on search terms, content, site speed and the path from visit to enquiry.

4. A walk-through call

A 45-minute video call with the senior search and growth specialist who did your assessment. We answer your questions, adjust the priorities with you and talk through next steps.

How the assessment progresses.

From your first brief to the final call, it takes 5 to 10 working days, and it asks little of your time.

STEP 01

Your brief

You send a short brief with your business goals, your audience and your main competitors. If you wish, you also give us read-only access to Search Console.

STEP 02

Our review

We go through your pages, how you appear in search, what your competitors are doing and how the site works technically.

STEP 03

Your ranked list

We check what we found, drop the trivia and put the rest in order.

STEP 04

The call

We go through the findings together on a video call. You decide whether to make the changes yourself or ask our team to do it.

What we need from you.

Four things, and only the first is needed to begin.

01

Your website address

That is all we need to get started.

02

A short brief

Your business goals, your audience and your main competitors, in a few lines.

03

Read-only access, if you have it

Google Search Console and Google Analytics show how often your pages are shown and clicked, which makes our findings more precise.

04

45 minutes at the end

For the video call where we go through the findings with you.

Every engagement ends with a Delivery Record.

It is the proof that comes with the work: what we agreed, what we delivered, how it was checked, what you own and what we recommend next. You sign it off, or tell us what is missing.

You get it with the findings, at the review call.

In this service it covers

  • The ranked findings, with the data behind each one.
  • The action cards, and the ones we would do first.
  • What we could not see, and what that means for the findings.

See what a Delivery Record contains

What a typical engagement covers.

These are the facts from the top of this page, set out as one sheet. Your own scope is agreed in a written proposal before any work starts.

EngagementExample

Growth Assessment

Format
Written findings document and review call
Turnaround
5 to 10 working days typically
Access needed
Your website address, and read-only Search Console access if you have it
Obligation
None. Act on it yourself or with our team
Approval
Scope waits for your approvalNothing starts until you agree the scope.

Example summary. Scope, timing and price are agreed in a written proposal.

What is in, and what is out.

So you know exactly what you are buying, here is what the assessment covers and where it stops.

What is included

Included

  • A hands-on review of your public pages, their copy and layout
  • How you appear in search, how often people click, and which searches you cover
  • A comparison with up to 5 direct competitors
  • Technical problems that stop Google finding or saving your pages, and speed problems
  • A ranked list of recommendations you can act on
  • A live video call to go through the findings and answer your questions
What is not included

Not included

  • Changing your code or rewriting your content during the assessment
  • Testing with paid groups of outside users
  • Paid advertising audits (Google Ads, Meta, LinkedIn)
  • Security testing
  • Promises of a ranking position or an amount of traffic

Questions about the assessment

How much does a Growth Assessment cost?

Prices start from $1,800, in US dollars plus any taxes that apply. The final price depends on the size and complexity of your website and market: a 15-page service company takes different effort from an international site with hundreds of pages. After a first conversation we give you a fixed quote before we start. If you start a follow-on service within 30 days of your report, we credit the fee against it.

Do I have to use Tractionora's software platform?

No. You do not need the Tractionora software for any Done For You service. You can make the changes yourself, ask another agency to, or ask our team.

What access do you need to our systems?

Your public website address is all we need to begin. If you have Google Search Console and Google Analytics, read-only access lets us see how often your pages are shown and clicked, which makes the findings more precise.

What happens once the assessment is finished?

You receive the written findings and go through them with us on a call. If you want our team to make the changes, we write a separate proposal with fixed milestones. You are under no obligation.

How is this different from Rapid Scan?

Rapid Scan is our free software check. It reads up to 25 of your public pages and shows the few changes worth making first. A Growth Assessment is done by a person and goes further: it compares you with your competitors, reviews your content and technical set-up in depth, and puts the findings in order for you.

Send us your website address.

We reply from a person, and agree the scope and a fixed quotation before any work starts.

We use your details to reply to your request. See the privacy policy.

Request your growth assessment.

Tell us about your business, your website, and where you would like to see improvement. We will review your enquiry and provide a clear proposal.