01 / PAGES Your website and how visitors move through it
We go through your key pages one by one: what each is for, whether the headline is clear, where the buttons are, how it works on a phone and how fast it loads.
- How clearly each page says what you offer
- Where visitors drop out on the way to an enquiry
- How pages look and work on a phone
02 / SEARCH How you appear in search and AI answers
How Google and AI assistants see your site today. We look for pages that are shown often but rarely clicked, and searches your pages do not answer.
- Pages shown often in Google that few people click
- Checks on the structured data that helps Google understand your pages
- How clearly AI tools can tell who you are and what you do
03 / COMPETITORS How you compare with competitors
We compare you with 3 to 5 competitors: where they get their search visits, how their content differs from yours, and where there are gaps.
- The searches that bring your competitors the most visits
- How they describe themselves and how their sites are organised
- Gaps you could fill quickly
04 / CONTENT Your existing content and what is missing
We go through what you have already published: articles that need updating, topics your audience searches for that you do not cover, and pages that compete with each other.
- Topics worth covering first
- Thin or outdated pages that may be holding you back
- Whether the writing is clear and reads well
05 / FOUNDATIONS How well the site works technically
Whether Google can find and read your pages, whether the right pages are saved by Google, whether redirects send visitors the wrong way, and how fast pages load.
- Pages Google cannot reach, and pages nothing links to
- How fast pages load (Core Web Vitals)
- How your pages link to each other
06 / PRIORITIES Priorities
The main thing you receive: a list of recommendations ranked by likely payoff against the work involved, so you know what to fix first.
- Quick wins you can make within days
- Larger improvements for the coming months
- Bigger projects to plan for later