How Tractionora decides what is true, what matters and what it can claim.

A method is only useful if you can inspect it. This page sets out how Tractionora labels evidence, chooses what to do first, checks a change on your live site and reports what followed. It also says what Tractionora will not claim.

Read the five rules See the rules on a Growth Receipt

Evidence: Labelled as a fact or an inference, with its source
Strength: Established or early, and always shown
Verified: The change was found on your live site
Results: What followed, with the cause left open

The same findingExample · Northfield Interiors

Evidence available

Your public pageRead by the scan

Preliminary · public pages only

The search title of your pricing page is the single word “Pricing”

Fact
The title Google can show for this page is “Pricing”.Read from your live page
Unknown
Whether anyone sees this title in Google.Needs Search Console

Established signal

Your pricing page shows up in Google 6,400 times in 28 days. Only 96 people click.

Fact
Shown 6,400 times in the last 28 days.Measured by Google Search Console
Fact
96 clicks, a click rate of 1.5%.Search Console and Analytics agree
Inference
The title people see is the single word “Pricing”. It gives little reason to click.Title read from your live page

Turn Search Console on. The label follows the evidence.

Five rules, in the order a claim meets them.

Each rule is followed by what Tractionora will do and what it will not. The examples use the same change as the rest of this site.

Evidence

Every statement is a fact or an inference, and says which.

Is this measured, or is it reasoning?

A fact is measured or observed. It comes from a named source and carries a date. An inference is what follows from the facts, and it is labelled as reasoning. A proposed change stays untested until it has been made and measured on your site, and Tractionora says so.

Tractionora will: Name the source of each fact and when it was read.
Tractionora will not: Present reasoning as if it were a measurement.

What this rests onExample · Northfield Interiors

Fact
Shown 6,400 times in the last 28 days.Measured by Google Search Console
Fact
96 clicks, a click rate of 1.5%.Search Console and Analytics agree
Inference
The title people see is the single word “Pricing”. It gives little reason to click.Title read from your live page

Strength

Thin evidence is labelled early and ranked lower.

How much should I rely on this?

Before a finding is ranked, Tractionora asks four plain questions about its evidence: where it comes from, how current it is, whether the sources agree, and whether there is enough of it. A finding that holds up is an established signal. One that rests on little data is an early signal, and it waits behind better-supported work. The exact questions and thresholds depend on the decision.

Tractionora will: Show how strong the evidence is on every finding.
Tractionora will not: Present a single data point as a trend.

Strength labelsExample · illustrative

Sources agree, with enough data over timeYour pricing page: 6,400 appearances, 96 clicks
Established signal
A lead, not yet a trendYour office renovation costs page sits on page two
Early signal
Seen on public pages onlyNot yet tested against your own data
Preliminary

Priority

What comes first depends on your goal and the evidence.

Why this, and why now?

Tractionora reads the goal you set, such as more qualified enquiries. It ranks findings by how well supported they are and how much they bear on that goal, and it explains why the first one is first. It does not rank by the number of issues found or by what is easiest to fix. In Advisor mode, it then prepares one exact change and waits for your approval.

Tractionora will: Explain why the first item comes before the others.
Tractionora will not: Hand you a score or a count with no next step.

Where to startExample · Northfield Interiors

Your pricing page shows up in Google often, but few people clickEstablished signal, on the page where interest turns into an enquiry
First
Your kitchen design page has no description in Google resultsEstablished signal
Second
Your page about office renovation costs sits on page twoWaits for more data
Early signal

Verification

Verified means the change was found on your live site.

Did the change really go live?

Where publishing is enabled, Tractionora reads the live page after a change is published and compares it with what you approved. Only a match turns the line green. If the check fails, the record says so and gives the reason. Verified tells you the change is live as approved. It does not tell you whether the change worked.

Tractionora will: Show a failed check plainly, with the reason.
Tractionora will not: Use green for anything except a passed live-site check.

Live-site checkPublishing example

The live page matches the approved title14 Oct 2026, 09:41
✓ Verified on live site
The check cannot confirm the changeThe reason is written beside it
Not verified yet

Results

A result followed the change. The cause stays open.

Did it work?

Tractionora measures over a stated period and reports what happened in it. It can say that the click rate rose in the 28 days after the change. It leaves the cause open, because search demand, competitors and other changes move at the same time. Each result is recorded with one of four outcomes: keep, iterate, revert or inconclusive.

Tractionora will: State the period and the numbers before and after.
Tractionora will not: Claim that a change caused a result.

What followedExample · Northfield Interiors

28 days later: 6,150 appearances, 171 clicks (2.8%). Leads from this page went from 6 to 11.This followed the change. It does not prove the change caused it.

KeepIterateRevertInconclusive

Three rules for every number.

They apply wherever Tractionora shows a figure, from an Opportunity to a Growth Receipt.

01Small numbers stay small: One click from one search is written as “1 of 1”. It is never turned into 100%.
02Estimates are labelled: An estimate is marked as a scenario, so it cannot be mistaken for a forecast.
03Missing data stays missing: If a source is not connected, Tractionora says so and leaves the gap empty.

Where the method reaches its limits.

Evidence has edges. These are four of them, and what Tractionora does at each one.

Small samples: With little data, numbers swing.Tractionora labels the finding as early and waits for more.
Overlapping changes: When several things change at once, the record cannot say which one mattered.This is one reason a Growth Mission covers one change.
Seasonality and demand: Search demand moves on its own.A receipt notes it where it is known, and the cause still stays open.
Third-party data: Data from other providers keeps its source and its own level of confidence.It is never treated as your own measured data or as a live-site check.

This site follows the same rules.

We hold our own pages to the standard we ask of the product.

Examples are labelledEvery product screen and figure on this site is marked as an example. Northfield Interiors is an illustrative business.
Nothing is shown before it existsA capability, plan or price that is not yet available is marked as not yet available.
No borrowed proofYou will find no testimonials, client logos or counters here until they are real and we have permission to show them.

Questions about the method

Does Tractionora use AI to decide?

Sometimes. Tractionora uses the method that suits the question: fixed rules and calculations for some, classifiers or AI reasoning for others. Whichever it uses, a recommendation has to stay tied to its evidence, and no model output can approve a change. In Advisor mode, nothing is published until you approve it.

What does “Verified” prove?

That the approved change is live on your site. It does not prove the change improved anything. Measurement is what reports what followed.

Why does Tractionora sometimes say “early signal”?

Because the data is thin. A lead is labelled as early so that it is not mistaken for a trend, and it is ranked below better-supported work.

Can I see the evidence behind a recommendation?

Yes. Each Growth Mission names its sources and how strong the evidence is. Its Growth Receipt records what happened afterwards.

What happens when there is not enough evidence?

The finding stays an observation or an early signal. Tractionora does not fill a gap with a guess, and it does not prepare a change on evidence that is too thin to define one.