Growth and technology work, handled for you.
Some businesses want software they can run themselves. Others want a team to do the research, build the pages, write the content, handle the outreach, automate the repeated work or build the tools they cannot buy.
Growth engagements start with an assessment of your website, how you appear in search and your competitors. Technology engagements start with a short discovery of the process or system. Either way you get a written proposal with agreed milestones, and nothing begins without your approval.
- How we work
- Assess, scope, approve, deliver
- Pricing
- From prices on each service, in US dollars plus any taxes that apply. A written proposal fixes the final price.
- Platform
- Independent: buy services with or without software
- Ownership
- You own every asset and document we produce
Ten services. Start from the problem you have.
Each service can be commissioned on its own or combined as part of a wider growth programme. You do not need a software subscription to ask for a quote.
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Grow your customers
Seven services for getting found, turning visitors into enquiries and reaching buyers directly. Not sure what to fix first? Start with a Growth Assessment.
Start with a Growth Assessment, from $1,800 -
01 · Recommended First Step
I do not know what is holding my website back.
Growth Assessment Start here
A review of your website, how you show up in search, how well the site works technically, and how you compare with competitors. We show where you are losing visitors and what to fix first, with the reasons.
- Answers
- What is holding my website back, and what should I fix first?
- You receive
- A written findings document, ranked action cards and a 45-minute review call
- Takes
- 5 to 10 working days, typically
- Led by
- A senior search and growth specialist
- Price
- From $1,800, credited against a follow-on service started within 30 days
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02 · Organic Search
Customers should find us on Google and in AI assistants.
Search & AI Visibility
Helping you get found on Google and in AI assistants such as ChatGPT. We write pages that answer visitors’ questions directly, fix technical problems, and make it easier for AI tools to find and describe your business correctly.
- Answers
- Can customers find and understand my business in search and AI tools?
- You receive
- Technical fixes, pages written to answer questions directly, and structured data
- Takes
- Scoped in your proposal
- Led by
- A senior SEO and AI search specialist
- Price
- From $2,500 a month, plus a one-off starting project from $3,500
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03 · Engineering
Our website is slow, dated or does not bring in enquiries.
Website Design & Development
Fast, accessible websites built to bring in enquiries. We plan the page structure, build the site, set up the technical basics for search, tune its speed, and look after it after launch.
- Answers
- Does my website turn visitors into enquiries?
- You receive
- A fast, accessible site with planned page structure, search basics and speed tuning
- Takes
- Scoped in your proposal
- Led by
- A senior web developer and conversion designer
- Price
- From $7,500 for about 10 pages, from $14,000 for about 25
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04 · Editorial
We do not know what to publish, or what people search for.
Content Research & Strategy
We research what people actually search for, review your competitors, plan what to publish and write detailed briefs. A human writer checks every piece for accuracy and plain language.
- Answers
- What should we publish, and what are buyers searching for?
- You receive
- Topic research, competitor review, an editorial plan and detailed briefs
- Takes
- Scoped in your proposal
- Led by
- A senior content strategist
- Price
- From $3,000 for the strategy project, then from $1,800 a month
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05 · Outbound
We want to reach the right companies with messages worth reading.
Research-Backed B2B Outreach
We work out which companies are a good fit, research them, and write relevant messages for businesses that sell to other businesses. We build prospect lists and run managed campaigns, with strict handling of opt-outs.
- Answers
- Which companies should we contact, and what should we say?
- You receive
- Researched prospect lists and message sequences you approve, with managed campaigns
- Takes
- Scoped in your proposal
- Led by
- A senior outbound and lead research specialist
- Price
- Setup from $1,800, then from $2,800 a month, tools and data included
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06 · Paid media
We want ads that bring qualified calls.
Paid Ads Management
For businesses that want ads on Google, Meta, LinkedIn and ChatGPT that fill the calendar with qualified calls. We set up tracking, run the campaigns, follow up leads and report the cost of each qualified call.
- Answers
- Which ads will bring buyers who book a call?
- You receive
- Tracking, a landing page and booking flow, campaigns, email follow-up and a monthly report
- Takes
- A monthly cycle
- Led by
- A senior paid media strategist
- Price
- Setup from $1,500, then from $1,000 a month, minimum term 3 months
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07 · Ongoing Partnership
We need someone to keep this moving every month.
Managed Growth
For businesses that want regular research, ongoing website updates and scheduled review calls. We act as your growth team, with regular reporting and no hidden lock-in.
- Answers
- Who keeps the work moving, and how will I know it works?
- You receive
- Regular research, ongoing site updates, review calls and a monthly Growth Receipt
- Takes
- A monthly cycle
- Led by
- A senior growth strategist, who leads your project
- Price
- From $4,000 a month, minimum term 3 months
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Build and automate
Three services for the work behind your growth: automate repeated tasks, build the tool no product offers, and get a clear plan for AI. Each starts with a defined first step you approve.
Start with an AI Readiness Assessment, from $2,500 Or scope a custom tool, from $3,500 -
08 · Custom software
We need a tool that does not exist yet.
Custom Software Development
For businesses whose work does not fit an off-the-shelf tool. We scope, design and build internal tools, portals, dashboards and integrations, and you own the result.
- Answers
- Can a custom tool replace the manual work, and what would it cost?
- You receive
- A scoping sprint with a written scope, screens and a fixed build price, then the build in stages
- Takes
- A scoping sprint of about two weeks, then a staged build
- Led by
- A senior software engineer and technical lead
- Price
- Scoping sprint from $3,500, build from $15,000, optional support from $900 a month
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09 · Automation
Our team loses hours to repeated manual work.
Workflow Automation
For businesses where people re-key, chase and copy. We map the work, then build, test and monitor the workflows that replace it, with approvals where it matters.
- Answers
- Which manual work can be automated safely, and what would it save?
- You receive
- A workflow review, then up to three built, tested and documented workflows
- Takes
- Set in your written proposal
- Led by
- A senior automation engineer
- Price
- From $3,500 for up to three workflows, optional monitoring from $750 a month
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10 · AI strategy
We are not sure where AI fits in our business.
AI Consultancy
For businesses that want a straight answer on AI. We rank the use cases by effort and risk, check the data and privacy, compare tools without taking commission and plan a pilot with a finish line.
- Answers
- Where does AI help my business, what does it risk and where do we start?
- You receive
- An AI Readiness Assessment: ranked use cases, a data and privacy check, a tool comparison and a pilot plan
- Takes
- About two weeks for the assessment
- Led by
- A senior AI strategist
- Price
- Assessment from $2,500, advisory from $2,500 a month, minimum term 3 months
How our team works with you.
You always know what is being done, what it costs and why we chose it.
Growth engagements
Six steps, from looking at your site to measuring what followed.
Looking at your site
We review your pages, your search data and your competitors, and look for specific problems and missed chances.
Putting things in order
Not every idea is worth doing now. We rank them by likely payoff and the work involved, so you can see what to do first.
Clear, fixed scope
You get a written proposal with what we will deliver, when, and what it costs. No vague bundles of hours, no surprise invoices.
Your decision first
Nothing goes live without your approval, and you keep control of your brand voice and your website throughout.
Doing the agreed work
We do the agreed work, such as code, writing, technical set-up or outreach, and show you the result before it goes live.
Checking what happened
We check each change on your live site, then measure what follows over a period we agree with you, and report what happened, including when nothing improved.
Technology engagements
Five steps, from understanding the work to what happens after go-live.
Understanding the work
We map the process, the people who use it and the systems it touches, or the question you need answered.
A fixed scope
You get a written scope with milestones and a price. For software, this can include the screens or workflow map you approve.
Doing the agreed work
We build in stages, or test tools and workflows on real examples. You review each stage before the next starts.
Your sign-off
You check the result against what was agreed. Nothing goes live without your approval, and the Delivery Record sets out how it was checked.
After go-live
Where the service includes it, we fix issues found in the first weeks and check volume and errors each month.
Two ways to grow with Tractionora.
Use our software to guide your own team, or have our specialists do the work. Pick whichever suits how you run your business.
Tractionora Platform
Our software, for businesses and agencies that want to find opportunities, approve changes and track results themselves.
- Rapid Scan, free: the few changes worth making first
- Read-only Google Search Console integration
- Advisor mode where nothing publishes without approval
- Growth Receipts documenting changes and subsequent metrics
- A free plan to start. Paid plans are listed but cannot be bought yet.
Done For You Services
People do the work for you: research, website development, content, B2B outreach, paid ads, workflow automation, custom software and AI advice.
- A Growth Assessment with a ranked list of changes
- Website design, development and speed tuning
- Getting found in Google and AI search (SEO, AEO and GEO)
- Content planning based on research, and the writing
- B2B outreach based on research, with opt-outs handled strictly
- Workflow automation and custom software for work no tool covers
- A clear AI plan, with no promised savings
Would you like us to look at your website?
Tell us what you want from your website and what is getting in the way. We will look at your public pages and talk through sensible next steps.