What agents do well
An agent can read thousands of pages and your Search Console data in minutes, group what it finds and draft the exact change: a rewritten title, a corrected redirect, a list of pages that compete with each other. That saves hours on the slowest part of SEO, which is finding and describing the work.
- Reading a whole site and summarising what it found
- Grouping many symptoms into a few causes
- Drafting titles, descriptions and briefs for a person to review
- Checking a live page after a change and recording what it saw
Where a person is still needed
Your website is your business in public. A wrong redirect can take a page out of Google. A rewritten claim can be inaccurate or break a rule in your industry. An agent does not know your margins, your legal duties or the page you promised a customer would stay.
- Deciding what is worth doing first for your goals
- Approving any change to the live site
- Checking claims about your business, prices and results
- Judging whether a result came from the change or from something else
Six questions to ask any vendor
- Does it show me the exact change before anything happens?
- Can I approve, edit or decline each one?
- Does it keep the previous version, so a change can be undone?
- How does it check the live page afterwards, and does it say when it could not?
- Does it keep what it measured apart from what it guesses?
- What does it do when the data is thin?
What should make you wary
- Promises of rankings or traffic by a given date
- Autopilot publishing with no approval step
- Reports of activity, such as pages written or links built, with no link to enquiries
- No way to see the evidence behind a recommendation
How we approach it
In Tractionora an Opportunity shows its evidence, and a Growth Mission shows the exact change before and after, then waits for your approval. Where publishing is enabled, it applies what you approved and checks the live page. A Growth Receipt records what was done and what was checked.